Wade finds the spotlight shines bright in Miami

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07/19/2010 - Philadelphia, PA (Sportsbook Betting Lines) - I spent a number of years hosting my own radio show and am lucky enough to do quite a few guest spots around the dial these days, so I realize how easy it can be to say something off the cuff that someone, somewhere is alienated by.

In a society that grows touchier by the day, that kind of thing is just part of the process, and generally I dismiss most of the Sally Sensitives out there as just that.

However, there are a few topics I have been deft enough to avoid at all costs. For instance, I'm proud to say I've never compared the New York Yankees' treatment of Joe Torre to the Nazis like Tim McCarver, and I've yet to break out September 11 in reference to a losing streak.

Dwyane Wade?

Not so much.

When asked Sunday how his new super team in South Beach would react to a losing streak in the upcoming season, Wade handled it like a rookie stepping up to the microphone for the first time.

"You [the reporters assembled] all are going to make it seem like the World Trade has just went down again," Wade said before his annual charity basketball game that he co-hosts with former Heat-teammate Alonzo Mourning.

Later in the day AOL, which first reported the quote, sent a different version of it along with an with an editor's note explaining a transcription error was made and the company "deeply regretted the error."

However, in the second corrected version, Wade still made the insensitive reference, albeit with a bit of a qualifier.

"We're going to be wearing a bull's-eye," Wade reportedly said. "But that's what you play for. We enjoy the bull's-eye. Plus, there's going to be times when we lose two, three games in a row and it seems like the world has crashed down. You all are going to make it seem like the World Trade is coming down again, but it's not going to be nothing but a couple of basketball games."

Since D-Wade isn't Don Rickles or Lisa Lampanelli working blue at the Comedy Shack, that's still about as tasteless as it gets these days.

It's not that I think Wade had any bad intentions or actually thinks he and LeBron losing three in a row will really compare to 3,000 innocents losing their lives. The All-Star clearly just stepped the wrong way in the politically correct minefield that is America today.

Wade quickly apologized on Monday but made a second mistake in the process, blaming the messenger.

"In an interview yesterday, I attempted to explain how some people may view the Miami Heat losing a few basketball games in a row during the upcoming season," Wade said in a statement. "It appears that my reference to the World Trade Center has been either inaccurately reported or taken completely out of context.

"I was simply trying to say that losing a few basketball games should not be compared to a real catastrophe. While it was certainly not my intention, I sincerely apologize to anyone who found my reference to the World Trade Center to be insensitive or offensive."

It's still July and we are over three months away from basketball games counting again, but it would have been nice to see Wade step up like a leader, accept full responsibility and learn something very valuable from his little faux pas.

The Heat, not the Lakers or Celtics, are now at the center of the basketball universe and everything he, James, Chris Bosh and their teammates do will now be put under a very powerful microscope.

Distractions like this during the season are exactly the types of things that could lead to the losing streaks Wade so inartfully described.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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